Apple/FCP6/4K workflow at NAB?

[Corrado Silveri]

http://www.thinksecret.com/news/0702finalcutpro6.html

It's a strange sensation... One year ago I was crushed in the red.com website because I was following a rumor from Think Secret...

See you at Vegas, guys.

[Thom Steinhoff]

Final Cut "Extreme" at $10K. Ouch. Love the 4K, though. I hope this rumor got everything right except the price tag!

[ChristopherKenworthy]

I doubt "Extreme" will weigh in at $10K. This may be wishful thinking, but the whole Apple-video thing has always been about doing it so cheap and easily, that it's a pleasant surprise. I could be miles out here, but I imagine they want to make a product so appealing, that all 4K people will be drawn to them. There's a lot of 2K and 4K stuff happening, making the HDV revolution seem very old, and Apple need to take advantage of the latest revolution. The fact that Final Cut Pro 6 is so long overdue, means it has to be a major update. Fingers crossed.

[PaulClements]

It'd be nice to think that Apple was adopting a similar strategy to Red, afterall the ammount of computers they would shift to colleges/universities alone with a package vastly undercutting and bettering Avid would be a winner for them, and help them to push Avid out a bit.

[Mark Mannschreck]

If FCP EXTREME integrated a rock solid FCP hardware/software solution that guaranteed certain (bullet proof) realtime performance like Avid for 10k and supports the whole hardware/software system, I would jump on it.

Especially if it included hardware support for 4K, a brand new Media Manager and "Unity" like collaboration on X-raid without the use of 3rd party software, realtime animated alpha, could mix resolutions on the timeline (with realtime scaling and conversion), was truly frame accurate, AND had a big beautiful APPLE branded breakout box with every connection known to man...

[ChristopherKenworthy]

With Premiere coming back to the Mac, and Avid being an excellent option for 4K, and 4K being the future, Apple must have a solution ready for us. Even if an Extreme version costs more than Pro, and even if it's $10K, it would be a bargain compared to other 4K solutions. But my hope is that they'll offer one version of Final Cut Pro which does everything, for a price comparable to previous releases. It's been said elsewhere that Red are a Mac-friendly company, so I'm not too worried. I think a cheap 4K Mac solution will show up at NAB.

[Brook Willard]

I believe Think Secret estimated RED's price in the $200,000 range last year...

[Don Woods]

Well look at it this way. Maybe it is 10,000 for hard ware and software. My new mac pro was almost 10,000.. So that could be a steel

[Manfred Lopez]

I really really hope that they'll include Final Touch in the regular version. Maybe Final Touch 4K will be part of the bundle for 10 grand... now that would be something.

[ChristopherKenworthy]

Final Touch 4K for under $10,000 is a wonderful idea, but I'd be amazed if they could pull that off...

With that said, Final Cut Pro must improve on Colour Correction. It's not worth using at present, and would just mash lovely Red footage in its current form. If they integrate quality colour correction into Final Cut Pro 6, I'd happily pay a lot more than $10,000.