My take is this - Jim didn't set up RED to revolutionize the broadcast live production industry. If he had I think we would have been looking at 5 years of explosive development in wireless transmission, embedded meta data from camera and back to camera fro production, and desktop/software based video switching targetted at high quality IP based delivery.
This is one area where I don't think RED should focus their current efforts very much based on their existing offerings, because they would be reaching just to maintain parity with the opposition. If Jim got the bug to do it, and he may well have already depending on what's in the lab, I think the product he would end up offering would be a separate brain to the Scarlet and Epic that was made fit for purpose for those industries.
Nothing RED has ever done indicates they are happy retrofitting their offerings just to be equal as one of the pack, every piece of equipment they offer screams 'I bet you never thought we could do that' rather than just 'Here's something you already know, just done by us'.
The second anything in their product range has a feeling of being equitable to other peoples offerings they will I am sure have serious questions about why they are even in business.
Don't ask RED to fit into the existing broadcast industry, ask them to revolutionize it, and then you might see something you like.








