Everything changes...

[Jannard]

It used to be that technology advanced at a predetermined pace. You bought a camera or computer and it was good for a couple of years. Then you bought a new one. And it was good for the next couple of years.

Things are different now. Things change much more rapidly. Almost every week. New capabilities happen every time you turn around. You have to pay attention.

At RED, we make you stay awake. New firmware builds happen often. REDCINE-X updates happen all the time. New color science. New features are enabled. Improvements happen often... usually free.

The idea of buying a new camera every time something new comes along is just too expensive. That is why we subscribe to the "update" philosophy.

"Everything can, and will, be made better. It is just a matter of when and by whom." Trust us to keep you current.

Jim

[Ibrahim Abdulkarim]

this sounds like NAB = DRAGON

[Peter Matthes]

The improvements sometimes come so fast we barely have time to fully appreciate the cool things they have replaced.

[Ibrahim Abdulkarim]

The improvements sometimes come so fast we barely have time to fully appreciate the cool things they have replaced.

THATS SO TRUE

[Carmine Scalzi]

...Trust us to keep you current.

Jim

... in U we trust...

[brett ogden]

8 day's until NAB Red Booth YA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!

[BigLu]

Tease.

[luigivaltulini]

It used to be that technology advanced at a predetermined pace. You bought a camera or computer and it was good for a couple of years. Then you bought a new one. And it was good for the next couple of years.

Things are different now. Things change much more rapidly. Almost every week. New capabilities happen every time you turn around. You have to pay attention.

At RED, we make you stay awake. New firmware builds happen often. REDCINE-X updates happen all the time. New color science. New features are enabled. Improvements happen often... usually free.

The idea of buying a new camera every time something new comes along is just too expensive. That is why we subscribe to the "update" philosophy.

"Everything can, and will, be made better. It is just a matter of when and by whom." Trust us to keep you current.

Jim

Always with you, to stay awake

[Erich Ocean]

I am so excited to see what Dragon brings.

[brett ogden]

Is it me or is there ALot of threads to-night that you know you want to stay-up all Night to follow