For consumer internet delivery, as is today, h264 is the king for many factors. I've tried Google's open codec VP8, it's amazing, it holds the same quality of h264 using less data but it's compressor is not optimized to get the best of today's technology as the CUDA processors on a NVIDIA card.
For cinema... RedRay will be good having both Red codecs and DPX support.
If RED can offer enough content for a fair price and starts shipping before Blu-4k launches then they'll succeed. Later, when both systems are available RED could set REDRAY above Blu-4k with better quality (hey, we all know how often DVDs and Blu-Rays have been f***ed up, this doesn't stop with Blu-4k), maybe special offers, earlier releases.
Imagine a movie like "The Hobbit" being released a month earlier for REDRAY. Mastered directly from digital masters, supervised by RED-experts... In it's full glorious 48fps/3D-version, in real 4k with higher color-depth than Blu-4k. Or "Prometheus" with some additional scenes, exclusively for REDRAY. :)
How about (more expensive) cinematic releases, i mean with a proper DRM-system they could offer movie downloads the same day when it starts in cinema.
I never adopted to current download-services, because they're simply crap when you compare them to releases on disc, quality-wise and mostly price-wise too. Today. buying a Blu-Ray offers a lot more than buying a download.
RED can change that and i'll happily jump in.
Been mulling over this thought for the past month or so and trying to think of a way of being able to serve a 4k DCP (either encrypted or not) to the REDray Projector. I can't seem to work out an "inexpensive" way of doing this, or perhaps our definitions of inexpensive differ! It seems to me that I would be up for about $5k for a PC solution + the software. I'm chasing a price on 4k DCP server, but am waiting to hear back on that and I don't think I should really expect it to be less than $5k?
I think there would be a real market for 4k encrypted DCP playback being built into the REDray player if it's something you guys would consider looking into? I know in my case it would make the purchase of a REDray Projector very economically justifiable. I can see the potential benefits both for indie-cinemas and many post production houses. I wouldn't even mind if there was an upgrade fee to enable it in order to cover the extra development costs.
Do you think this is something RED would consider looking into (even if it wasn't ready for launch)?
EDIT: Just heard back on the 4K server - looks like it would be about $14k here in Aus.
Last edited by Brad Allen; 05-21-2012 at 08:13 PM.
Yes DCP payback would be amazing. I hope RED are listening :-)
dates. I understand secrecy of sorts for cameras but the end game requires planning. are these breakthroughs needing months, or years more of development - how many times have you changed directions? :)
what i saw at NAB exceeded expectations and was introduced with a "we won't have the 4K unil the last day of NAB) and it still wowed.
Ive got many many thoughts on how to use this device for the new distribution of independent scripted entertainment.
thanks and congrats on how far you have come and to the path ahead. While delivering to the status quo and standards bodies
there exists additional small venue applications. Content will always be king but it sure will be nice to serve
up indies in stunning ultra high definition while eating chilean sea bass :)
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