For me NAB is a once every 2 or 3 year thing.... other wise it's same old, same old...
But this year is exceptional. So many new cameras and new fast post options... The launch of the REDONE Myth 5 years ago was the last great year.
I have to say, HD offically died this NAB. Saying HD here is like saying PAL or NTSC. 4k is here. and rocking! If you where showing off a HD camera today. (other than a GO PRO) your booth was dead.
The secret of getting through NAB successfully is to walk slow, breath slow... and take in everything as best as you can.
Because its such a mental over load for about the first 2 hours. You forget what you just looked at 5 minutes earlier and then end up back tracking to see what you just missed. Crazy crazy huge joint. Packed and pushy people racing from one booth to another like they forget there is 4 days to do it all in. FRIDAY is usually the best day.
Cool sales, special deals... half empty halls.
It quite literally takes 4 days to see all booths in all 4 1/2 halls including outside broadcast.
I covered 1.5 of the 4 halls today... Must have walked 6 miles +. my feet are aching !!!
The stand outs at the show so far.
Lets start with RED. (that I actually saw with my own eyes)
1. OLED BOMB EVF! Shockingly good. 5 stars *****
2. The small adapter that gives you another monitor running... (would be cool if it had a couple AUDIO plugs though) hint hint....
3. RED WIFI... hiding away in glass box shooting the back of TEDs head during interviews... Small twin aerial module on the back of the EPIC... Slightly bigger than a RED MOTE shooting full HD to a small wireless box plugged into a HD monitor across the room... SWEET!!!!
4. The 3d RED LAZAR projector... chatting with Jim today, I don't think he was very happy as the 4k mode was not ready for the show, but will be on Wednesday.. So I will be heading back to the theatre for a look at that.
Becuase I tell you this... the 2k play-out from the projector in 3d was more than impressive. Seeing pin sharp 4k play out in 3D will be simply AMAZING! GRAINLESS BLACKS!!!! (im not a 3d fan, hate it in fact) but 4K -3D might swing me :)
5. RCX you can now watch through a video card onto an extra monitor. (but I could do that anyway with a powered DVI amp splitter... :) RCX also has a quick viewer now. Much needed.
There were lots of other announcements like 6k dragon etc... But these were the stand outs for me that I could actually see and touch.
Also Jim was a real gentleman. Thanks for the VIP treatment Jim, Very nice of you...
Shoulder mounts... I'm going to give it to x. for simplicity, balance and price. Booth so small, I walked past it 4 times...
LEICA LENSES win the best ever lens award. Kills everything.... But not the price, FUCK ME! They are dreaming!
Black Magics new Camera is a TOY... but fun none the less. Would never be able to be used in any of my jobs, only because of its design. but still for $3000... its the best 4k Handy cam out there. Looks like alot of fun. The IPAD brigade will love it.
NEW POST WORK FLOWS :
This is the big one for me as Im on a mission to find the best LAPTOP work flow going. Since I travel the world constantly, shooting very large projects.... I'm becoming hugely dependant on a LAPTOP as my main computer..
My big machines at home are super quick and can smash R3Ds... but Laptops are becoming the force I need to work towards due to my global travel.
I sat at AUTO DESK for an hour or so today and will again tomorrow for some private lessons... Because AUTO DESK has just releases a $3500 Smoke suite. With amazing editing capabilities. Everyone with a FLAME and a older SMOKE must be angry as hell about now... because there 50K - 200K upwards investments in SMOKE and FLAME just went down the toilet. Good for people like me... not good for heavy geared post houses. A disaster in fact.
Cutting to the facts. AWESOME KEYER! ... but only really a 2k BOX if you want to work quicker. Can do 4k but clunky as hell. Render... render render... Even the demo guy was embarrassed. I did push it around a bit myself, I really needed to see how it preformed with RAW R3D's... editing, posting... I wanted to stay in RAW as long as I could... bottom line.. FAIL!!! to slow. Transcodeing in the BG all the time.. Had to go to HD PRO RES or HD DPX to get any form of speed out of it..
I want to push it again tomorrow and I'll give my final opinion. Still a great machine, but they seriosly need to fix the speed of it.
SHOW Stand out! CS6. Giant killer !!!! .. Even the Auto desk guys kept saying to me today that there suites can't match the speed of the the new CS6. (whispered to me of course) but they are right to be scared.
NEW CS6 PREMIER. I was the very last person on earth to even think of going to PREMIER. Im a AVID then FCP fan... thats it. Premier was just a render heavy slow arse toy... The latest FCPX... well.... Need I say anymore, but that just died for me today. FCP 7 dies for me today.. AVID.. well.. Avids AVid.. it's quite simple a great edit tool, but falling behind again with no sign of catching up. They are living off there name from now on in...
Premier can edit R3D's in half res.. (thats 2.5k) real time on a laptop. Editing is fast! Really fast! no need for transcoding before editing... Just drag drop and edit. DONE!!! So my cries for a 4k PRORED Module... just died.. I can now say that I will edit and post in RAW.... So the 4k PRORES Module... Dead... Dont need it. RED can stop making it now... Complete waste of time.
Premier has warp stabilisers in it, 3D trackers! You name it... its got it. But the secret to its success if you ask me is the Mercury playback engine... Absolute genius!
After effects... Just grew big boy Balls... To many upgrades to many to mention.. Better masking tools is one thing, 3d tracker is another... I run nuke myself and work in FLAME alot... It kills nuke for speed x 10...
This thing will now perform at FLAME levels. (but the auto desk keyer is better, Much better)
The thing that caught me by surprise was... SPEED GRADE!!! direct from Premier... Direct from the R3D's.... In a laptop... 4k grading. Yes you have to render at the end. but who doesnt...
I use Resolve and sit in baselight suites alot... I'm going to say that this is easier to use than those two.. but Base-light is better. It's almost as good as resolve and knowing ADOBE... it will better over time or a least as good. It's close already.
The ADOBE demo guy for SPEED GRADE was completely useless.. but the program still managed to impress me none the less... I'm going bak again and see if there is a pro there to show us.
Put it this way... I doubt I'll use my Resolve ever again once I have this new ADOBE suite loaded into my towers and laptop.
ADOBE wins the POST AWARDS for me for the first time ever (as best allrounder).... Very impressed. Didnt see it coming... I congratulate them.
Thats it for day 1...
There has been a shit load of people emailing and PM ing me asking me about what I thought about certain things at NAB... this is the only reason for this post.
Have a great day. Good night.
PS.. Got a F65 on my shoulder today. Fricking wide and huge... great pics though. :)