The advent of RED

[Andrew Coleho]

Posted in 2006 in a video forum in reference to the announcement of concept RED One:

"No. Way.

There is no way this camera is coming this year, or even next. The Panasonic HVX-200 shoots 1080 60i which weighs in at 100mb/s. The bandwidth of 2540 60p would be, to quote Michael Scott of Dunder Mifflin, 'incalculacble'.
To shoot 1080i footage on the panasonic, one must use P2 memory. For 8 minutes of footage, one must pay $2199.95 (from bhphoto.com) for an 8gb P2 card. Imagine the price to record a single minute from this "Red" camera... let alone the fact that there is no possible portable medium to record on."

There are plenty of other examples like this out there. Obviously, this guy was wrong, and we are now living in the age of 5K Epics, Scarlet, and soon 6K Dragon, RED Ray and much, much more. Not to mention the incredibly powerful software Red Cine X Pro.

We can all stop and take a collective laugh at the naysayers and then continue supporting the greatest company in the world.

Thank you RED, never lose sight of your original vision and here's to "Obsolescence Obsolete"

[ericyoung]

Ha! Great post Andrew

[D Fuller]

The great strength of Red was that Jim didn't know what he didn't know. He only seemed to see what he wanted. Band width wasn't "incalculable," it was just a number. A problem to be solved on the long list of problems to be solved. I'm just glad he didn't know it couldn't be done.

[Marc Wielage]

Posted in 2006 in a video forum in reference to the announcement of concept RED One

Was the first Red One shipped in 2007 or 2008? The first mention I can find on the Web of a received Red One camera package is early 2008. I'm positive the first Red commercial we got in for post was around summer of 2008; I remember that because it was a year before Technicolor moved into the new building on Sunset & Gower. Many teething problems with that project, but it worked out fine.

I'd love to see a timeline of the highlights of the Red Camera company -- when announcements were made, when products were shipped, when updates were made.

[Dave Weber]

August 2007 first 25 R1 were picked up. I got my 801 February 2008

[Gunleik Groven]

In a sense he was right... :) Not about impossible, but about deliverydates...

The first 100 RED-Ones were shipped fall 2007, but every one of those were replaced with "One-X" cameras.
The finnished One M started shipping January 2008. I had mine in March.
But we were informed that the cam was still in "beta" stage.

Summer 2008, RED decided to encrypt the format to protect their IP, but I guess: mostly to get more predictable results out of the camera.
This created a processingoverheadm which only these days is recouped by todays computers.

Fall 2008 the cam is officially out of Beta, and spring 2010, with the advent of build 30 - the whole signal-handling became a lot more intuitive and foolproof. The importance of B30++ to the M cams, drowned a bit in the fact that it happened at the same time as the MX upgrade shipped.

RedLogFilm (sept 2010, if I remember right) and RedGamma2 - which by far was the last major bit of the puzzle so far, until ACES is good - finally conformed the signalpath out of voodooland and into "any" DI suite with allmost predictable results.

Current RC3/RG3 makes it a lot easier for those working mainly in REC. And still is punchy enough to be applied on set to the MX One.

That said... 4k and the datamanagement was ok fall 2007.

Signalchains improve continously!

[L. Langer]

I remember the Jarred visits RED thread from DVXUSER. Jarred had a pretty neat photo gallery that took us all inside Oakley HQ where RED was gestating back then.

[Shapour Daneshmand]

Thank you Andrew for this insight.
a great representation of the feelings by most Red users.

[Uli Plank]

There were times when doctors said you would get seriously ill when riding on a train with more than 20 mph.

Now operation starts for the Italo train, the "Ferrari" of trains, between Rome and Naples. Luca Cordero di Montezemolo must be a personality similar to Jim…

[Will Keir]

I like that example. Find us more!!!

Shooting Epic with 256gb is a dream. Now will get 512gb.

Though I remember P2 cards quite well, I can't image a world where that was my tool of choice, where using P2 cards could have ever been a reality. $2,200 for 8gb. Boy am I glad things changed.

Posted in 2006 in a video forum in reference to the announcement of concept RED One:

"No. Way.

There is no way this camera is coming this year, or even next. The Panasonic HVX-200 shoots 1080 60i which weighs in at 100mb/s. The bandwidth of 2540 60p would be, to quote Michael Scott of Dunder Mifflin, 'incalculacble'.
To shoot 1080i footage on the panasonic, one must use P2 memory. For 8 minutes of footage, one must pay $2199.95 (from bhphoto.com) for an 8gb P2 card. Imagine the price to record a single minute from this "Red" camera... let alone the fact that there is no possible portable medium to record on."

There are plenty of other examples like this out there. Obviously, this guy was wrong, and we are now living in the age of 5K Epics, Scarlet, and soon 6K Dragon, RED Ray and much, much more. Not to mention the incredibly powerful software Red Cine X Pro.

We can all stop and take a collective laugh at the naysayers and then continue supporting the greatest company in the world.

Thank you RED, never lose sight of your original vision and here's to "Obsolescence Obsolete"