Ok so we are authoring some 1080p Prores files for BluRay and DVD. My eyes have adjusted to HD these days so DVD's look fuzzy to me now but there is something else going on when it comes to the resolution between a store bought DVD and one coming from DVD Studio Pro. The bit rate seems to have nothing to do with what I'm talking about as I've played with that endlessly. I can pretty easily see jaggies/steps on the DVD when viewed on a 46" Plasma, playing out of an up-rezzing BluRay player. The store bought DVDs seem to have very little and some almost look like 720p. Can anyone help me to understand why? Have a suggestion for a better DVD master solution in the LA area?