Cinematographers do camera tests to inform themselves about where each camera systems' edges are. Those tests are personal and intrinsically linked to taste and personal methodology. Good luck wrapping that into a jumbaco...
Is this open for Redusers to attend and observe or just the camera manufacturers?
Jim, I have a better idea (I think). Invite producers and others in the decision making process to RED Studios for an in depth look at RED imagery, including workflow. Do some mythbusting. Set people straight. Arm them with knowledge they can take into meetings when these types of discussions come up. You'll be amazed how many people have facts wrong. And in fairness, this is probably the case for other cameras as well. I'm sometimes involved in some of these discussions and you'd be amazed at what is said, how things are rationalized, what the motivations are, etc. You have a very successful digital cinema camera lineup. You've sold more cameras than Arri or Sony (high end digital cinema). The real fight is in the world of perception. Win that, and you won't have to worry about camera tests. You just have to worry about continuing to push the boundaries and continuing to build relationships. I understand the temptation to get sucked into this testing thing but honestly, there are probably better ways to accomplish the goal of informing people.
Now, if the other companies take you up on the offer, I admit I'll probably pay attention. :-)
As a proud Scarlet owner, I wanna see the Scarlet kick some competitor ass.
I'll look forward to the results of this but don't envy the hassles and headaches RED will suffer from taking something like this on. As others have said regarding the Zacuto tests, there will always be acrimony and wild, biased accusations of "unfairness" from people, no matter how truly fair, genuine, or democratic the testing process might actually be.
Funny thing is, there are many reason why I own an EPIC and the results of this or any other comparison test wouldn't change that. I have a hunch that's true for most RED users.
There can be no unfairness if every camera company can attend and bring their own cameras and techs... then take their footgear to wherever they want for processing. That is what is missing from other "so called tests".
Actually... this should be fun for everyone.
Will color grading be involved? One of the biggest problems with non-raw formats is that once you get it... you can't really do much to it. if you want to color it you're fighting artifacts big time. It is extremely frustrating to have my creativity limited by a codec.
Everyone should have some visual effects shots as well (same vendor) - I don't know the last time I saw a film that didn't have some effects shots, especially the hidden kind. End to End Workflow. Really important.
If companies themselves aren't up to it, I say open it up to anyone who wants a crack at going up against RED. Invite diehard Alexa owners, F65 owners, etc...
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