If you listen carefully, you can hear that what they're doing is taking one microphone and throwing the noise 180 degrees out of phase with the other mike. They're killing the noise on the microphone -- not in the room itself, and not in the fan itself. This will still have artifacts in most situations.
The ideal solution is a new fan, better heatsinks, and better ductwork. As Apple discovered in their G4 desktops about 10 years ago, in some cases, more small fans going at lower velocity may be quieter than one or two giant fans at high velocity.



