Directly from Jim:
Scarlet is now a professional camera. It will be more expensive. And there will be no discounts for RED ONE owners.
That is all the bad news there is...
If you were expecting 3K for $3K... this is bad news.
No one will be disappointed if they ignore all previous conceived notions.
And it goes on and on ...... Pretty self explanatory to me. But maybe Jim will respond ......
Thanks Dave ! I agree it's pretty straightforward but this was before the Blackmagic Camera was released. Not saying your wrong, this may still be the case.
But IMO the Blackmagic camera has changed things again.
Who knows ? thats why I posted.
Think RED = Highend image capture, thus Scarlet starts out 4K and will be UP-gradable. Leave the DOWN-grades and lower prices to the other companies who want to help bring that part of the market demographic closer to a 4K standard. There is room for many camera companies out there -just pick one that is producing a product within your desired parameters.
Ray. a better question to ask is, "Will the little Black Magic camera come out with a model to compete with Scarlet? Not the other way around. Or ask, "Will Red come out with a camera that competes with Phantom frame rates?" (Jarred has already said if you want 1000 fps, buy a Phantom, so the answer to that is also probably no.
Hitler Finds Out RED Isn't Making the 3K Scarlet.
Coming soon to an internets near you...
You have a vaild point, but I guess my take on it is a little different, I don't think it's a matter of Blackmagic trying to catch up with Red. I think Blackmagic saw an opportunity to make some money and produced a camera they could sell at a certain price. I think they did the math and made a decision.
Neither is it a question of Red taking a step backwards and producing a pro-sumer camera.
IMO it's about protecting Red's position in the market, it all depends on two things; whether you see the Blackmagic Camera as a threat to Red Scarlet sales, and whether Red can produce a 3K (resolution) camera for the right price, and still make a profit. If not then it's all just speculation.
However just say Red can produce a 3K (resolution) camera and can make a profit. If they choose not to they are handing a market share to Blackmagic.
This includes Accessories and other Red equipment sales.
Even if Red makes less money producing this camera than the 4K Scarlet it really doesn't matter, Why ? because Blackmagic will still be involved in the market and selling a lot of cameras that will take some DSLR, Sony and Red market share.
Assuming it affects DSLR's and Sony cameras (more than Red Scarlet sales) the fact remains Red has a new competitor
And the important part; the money Blackmagic is making on the back of DSLR and Sony sales could have been Red's !
BUT WHO KNOWS ? I MAY BE COMPLETELY WRONG HERE.
Instead, IMHO, I think RED is more concerned about actually having a legacy to leave...by steering Hollywood's clumsy transition from ANALOG to DIGITAL...by paving the way, blazing if they have to, into dark corners and new directions that other companies never could because they were driven only by profit.
Indeed...RED's ability to look beyond the bottom line has routinely kept them several steps ahead of their competition...
And this majestic need to change Hollywood is...I don't think...compatible with competing to make an affordable RAW camcorder.
They have bigger fish to fry.
By the way, if it weren't for the fact RED has twisted the market into a new quality and price standard, BM would be playing the overpricing games of yesteryears along with every other camera companies, charging you anywhere from $6k to $20K for a 2k camera.
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