How is this projection done ?????

[Dominik Muench]

Hi Guys,

I came across this youtube video of a very creative marketing campaign for a lingerie store in paris: http://www.gizmodo.com.au/2012/05/wa...ut-half-naked/

I'd be very interested to do a similar projection setup over here and was wondering if anyone knows how this is done or has experience with such setups and could give me a few pointers ?

It doesn't look like a real 3D or holographic projection to me, but more as a simple back projection on a tinted panel ???

thanks

[Craig Parkes]

http://www.eyeliner3d.com/ these are the guys who supply the underlying technology for a lot of these holograph productions - there is probably a supplier in your area licensed to distribute their tech.

It's clever stuff. There is a video here about how it works:

http://vimeo.com/7047856

[Dominik Muench]

champion, thanks for that :)

[Jeff Kilgroe]

That's exactly what it is... A rear projection onto [properly coated] glass. The effect is made more 3D by how our brains tend to interpret what we see. A life-size projection of another person, tends to look more real than it should. On the other hand, these are almost always used in venues where the viewing angles are limited. Move too far to either side and the effect is lost. There are some of these types of projections showing up in airports and other areas with lots of people.

I have also seen the effect taken to the next level using a "Pepper's Ghost" technique where a rear projection is made onto a screen in a black box hidden above, below or to the side of whatever window the viewer is looking into. This image is reflected into the main viewing area via mirrors and the effect is very 3D. A great example of Pepper's Ghost put to good use, although not using projected images, but rather animatronics hidden from sight, is in Disney's "Haunted Mansion" ride where we see the ballroom full of dancing ghosts that are translucent-looking reflections, but seem to be very much three-dimensional.

[Jeff Kilgroe]

Ha.. Craig beat me to it, with links...

Calling it a "hologram" is shitty marketing on their part, though. whatever.

[Craig Parkes]

I agree that it's crappy calling it holograms, but you gotta keep the mystique going. What's obviously clever about the Musion technology is that the reflective foil they've got can hold together so well, obviously for very large spans (based on the tupac video) and remain mostly transparent for the forward looking audience.

I was surprised at how well the technique holds up for a fairly wide field of view, although that lingerie execution inside a store at night I think is a particularly clever bit of creative. Attention grabbing, makes the store itself memorable, works great when shown as a video online as well.

[David Wilson]

Dominik - the technology behind the illusion is actually a wonderful 19th century stage device known as pepper's ghost.

Could not agree more... not a hologram in any way shape or form.

[Dominik Muench]

thanks for that Jeff, the eyeliner guys are using a flexible foil/ transparency screen it seems, got in touch with them and waiting for a quote now.
haha thats exactly how they do it david, the projector is on the ceiling, shooting into a mirror on the floor which bounces the image on the tinted foil screen, love the results.

[David Wilson]

thanks for that Jeff, the eyeliner guys are using a flexible foil/ transparency screen it seems, got in touch with them and waiting for a quote now.
haha thats exactly how they do it david, the projector is on the ceiling, shooting into a mirror on the floor which bounces the image on the tinted foil screen, love the results.

Dominik, Such environments are pretty easily created without a lot expense or difficulty. I'm with a small museum in Los Angeles where we have created a great many quite effective pepper's ghost for exhibitions over the past couple of decades at minimal cost.