I was inclined to respond to the thread title initially as most of you have, but then I would have missed his larger point and it is one that is well made. The responses here are certainly valid but I think Andrew is right. To be a breakout success a company needs to be bold and innovative. That means investing in aggressive development and all of those R&D dollars are at risk. Sure business exists to make money, but if Jim's example teaches us anything it should be that business takes more than capital. It takes BALLS.
Business as usual does nothing more than fulfill the status quo. It meets basic needs. It maintains. It creates nothing new. It does not grow. As creative professionals we should recognize that to to thrive and grow we need to create something new and different. Hollywood needs to hear what Steven is saying. Safe is boring.
If you are averse to risk make bread.