It's over, isn't it?
Here is a counter-point arguement:
Apple's largest and most important wars from a revenue POV are being waged in mobile devices and consumer/proprosumer level computers and tablets. While pro is where the cutting edge is, it isn't the life blood of the current Apple. So why would you take some of your finest talent (which is what pro level products require) and devote them to battles that the immediate future of your company don't rely on? That's potentially a hard sell to make to rationally run company that is looking to maximize shareholder value.
The only Apple thing I`ve ever bought was an Ipod Touch - after it`s battery went dead just two years later (exactely after warranty expired) I`ve smelled that this is a scam - and a documentary about "planned obsolescence" proved me right (in contrast to another company`s claim ;-)...
And I`ll never spend another cent for the biggest scamming machine on this planet again.
I like to judge the strength of a brand by where a companies logo ends up. Stickers. Not the strength of their stock.. not the strength of their bank account, but to judge the strength of a companies brand * more specifically how much a brand is loved ) by stickers.
Companies that have the passionate support of their customers, to the extent that the customers are willing to put stickers of the companies logo on their most prized possessions, says a tremendous amount about the company.
Think about how rare that is. ( and think how incredibly rare it is that Jim did it twice )
Apple used to be like that. Really. You used to see people drive around with that little white apple sticker that you would get with a new mac on the back of their car , and being a mac user even seeing that on some other car you would feel kinda proud.
I haven't seen a new one of those little stickers placed on a car for awhile.. nor had that proud feeling.
I just want those days to come back.
Sorry for your experience... I have had just the opposite. I have had 28 years of a romance with Apple. That's why this moment in time matters to me.
Every company is at a crossroads every year, maybe every few months. This is especially true with a technology company.
You either measure up or you fall... no matter how big you are "last year". RED is no different.
In this business you have to pay attention. Carefully. Or you lose.
My bet is that Apple will pay attention. They have too much to lose if they don't.
And another hint: Even as a apple opponent I`ve quite regularly checked out their "pro" articles made with the "studio" applications until updates got less and less - and if you take a look now, (to my own surprise) the latest articles there are from 2009!
check out for yourself: http://www.apple.com/pro/profiles/
speaks for itself
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