That is the difference between "Avid Managed" and "User Assisted" management that separates AMA from the Avid MediaFiles folder. Once media is Avid managed, it is a huge load off the editor's minds. I have edited projects with multiple editors in remote areas and once media was replicated (syncing MediaFile fodlers), all it takes is sending a bin back and forth. From an NLE to MediaFile management point of view, it is hard to beat. But it doesn't mean there can't be improvements such as what is suggested above - the inability to import its own native format without knowing what to do with it is pretty basic - and additional project structure within the MediaFile folder is another long standing request. And while long time users of Media Composer roll with the punch as they know the advantages of managed media, it is not that obvious to new users, which is what Bruce was referring to, and I agree.