The RED camera isn't even out yet but has already generated a TON of buzz. I think a lot of us are hoping to take advantage of this amazing situation the RED team has created and use it to boost business.
My question is, how much are we allowed to bank on the RED brand to draw in customers?
More and more people are turning to the web to find what they need so I guess I'm most curious about what you guys are ok with website wise. One of the most important elements for appearing on the front page of Internet searches is the domain name. For example, www.redcameradp.com would be a very desirable domain. However, "RED Camera" is the trademark of Jim's company so we would need his permission to use that domain. I have noticed a couple websites in existence that have "redcamera" in their domain name and almost all domains containing that trademark have already been bought by companies around the world.
Have these people crossed the line or are RED fans (or reservation holders) allowed to use the RED trademark to this extent?