Jon.. I can appreciate your perspective... but you probably need more info as some of your statements are based on assumptions, and since you asked to be corrected , i will :)
I can't obviously say much, but I will say that our legal team has been in contact with x since last year trying to address these issues, it did not happen overnight as you laid it out in your post, which I think is important to correct and for people to understand.
We are aware that we are going to look like the bad guys here... no way around it. We are sticking up for something we believe passionately about, protection of design and innovation, and unfortunately sometimes it comes down to this.. and nobody really wins. And yes.. sometimes this happens to our friends.. Unfortunately enforcement needs to be done, as if you do not enforce infringement, any patent or trademark you own can be overturned.