It takes manpower to pull off an inventor or designer's concept. The process to create is not cheap. The customer ultimately has to pay for the design and development. But he is rewarded with something special and worthwhile.
To copy is cheap. Duplicate. Rip off. Take the efforts of a team and replicate. It takes just one person. Maybe China to make it. All you have to do is make the decision. Of course it is cheaper. The hard work has already been done.
The problem here is that if this is allowed, the inventor quits. There is no reason for more creativity. The inventor now has no motivation to create. The copier wins in the short term. The customer loses in the long term.
Almost everything that I have ever invented or created has been copied or duplicated. Every handgrip. Every sunglass. Even stickers and t-shirts. And now camera accessories. Soon REDCODE.
So why create? How do you stop this?
If you file a lawsuit to protect your interests and your team... you are "heavy handed". Really?
At RED, and at Oakley, we embraced those that added value to what we have created. And we kicked the shit out of those that just decided to rip us off. Pretty easy stuff to understand.
If you want RED to continue to innovate... we need you to understand that we can't give away the fort. No company that stays in business for any length of time can allow other companies to take what they have created and duplicate it.
We are in the business of delivering the future. I think we have done a pretty good job of this. And we have just begun. If you want, or expect us to continue... you will understand that we will not stand for others to simply duplicate what we have invested countless hours and money to create.
We are not the big guys in this industry. We are the underdogs. We are doing what the big companies would NEVER do.
So make your decision to support us... or not. Your decision will determine if we move forward and create, or not.