I'm sure he's addressing me. I'm not necessarily saying it should be $3,500, but I think considering there's other control surfaces out there that do more than 90% of the job of the BMD control surface AND that the other control surfaces work with more than one application, that it doesn't make sense for the BMD control surface to be 10x the price. I know a colorist who used to have the BMD control surface and sold it to get the Tangent Element for those reasons. Sure he lost some money compared to what he paid for the control surface originally, but he still netted a lot of money in his pocket with the exchange and now has a single control surface that works with Resolve AND other applications he uses. The BMD cntrol surface at such a high price just doesn't make any sense. Sure a few years ago, maybe because what other options were there (none), but this isn't a few years ago anymore. Times are changing and past pricing no longer applies.