Frank Capria writes in a post on the new ProVideo Coalition site (http://provideocoalition.com/index.p...vid_and_nab/):
Word on the street is that Apple has been shopping ProApps around since late last summer, and a deal was close last fall. Now such rumors have reached a fevered pitch, with ProApps apparently sold with all but the final announcement to be made. Potential buyers include Thompson, which has been on an acquisition spree of late, and would love to add an industrial strength NLE to its newsroom offerings. No one will speak on the record for attribution. Until then anything can happen, but sources say morale in the ProApps group is low. Key members of the team have been moved to consumer-focused products like iMovie. Others have begun preparing for life after Apple.Has anyone else heard this? It'd explain why they're not at NAB. It's mind boggling to me. I wrote about it on my blog:
Punchline of which is:
I was about to switch my small post-production studio from Premiere/Cineform to Final Cut--with plans to spend US$30K on Apple hardware & software this year. If this rumor is true, there's a good chance I won't make these purchases--as key developers leaving and bad morale at FC, caused by a sale, will set Final Cut back years. I was (gladly) on a slippery slope of converting from PCs to Macs, but this would be a serious fly in the ointment, on the slope...