Rumor that Apple will sell Final Cut & Pro Apps

[Gavin Greenwalt]

Would anybody notice if Apple releases a new compositor?

Nuke is so good and it's being run by such great people I can't find a reason to care if Apple is working on something or not. I can't imagine Apple doing better. I can't see a reason for Apple to develop, test and push a competitor when that same time could be put into motion and other prosumer apps.

[Kholi Hicks]

I think its time for me to build a Hackintosh..

Do it right and it's the best money you'll ever spend on a computer.

Quad Core Core 2 Architecture pushing 3.6Ghz Daily

4Gigs of DDR2-1000 @ 1200

4Tbs of Seagate space and counting

Smashing a Mac Pro in all quadrants including GPU... for half the price.

Leopard tomorrow.

On Topic -- Even if it happens I doubt FCP will go away. Speculation and Worry makes brains hurt! :D

[Stephen Webb]

Would anybody notice if Apple releases a new compositor?

Nuke is so good and it's being run by such great people I can't find a reason to care if Apple is working on something or not. I can't imagine Apple doing better. I can't see a reason for Apple to develop, test and push a competitor when that same time could be put into motion and other prosumer apps.

Hmm...

Nuke costs (minimum) £2250.

Shake costs £330.

Yeah, I'd notice if Apple released a new compositor. And I'd imagine that the reason to test and push a competitor to another product is 1) They already make a competitor to that other product and 2) They want to continue serving their Pro community (you know, the one's who buy all their Pro Apps?)

[Gavin Greenwalt]

But unlike Shake Apple would have to actually spend money on it.

Shake is like free money for Apple. $400 abandonware is atually somewhat steep.

All they have to do is print the CD and put it in a Box. It already was profitable. I'm sure it's already payed itself off.

I just can't see the bleeding edge compositor market looking all that friendly right now when you're minting cash and selling a "good enough" tool to the mass market.

[Stephen Webb]

I'd say that's bad logic.

Apple paid a lot of money for Shake and all they've really done with it is sell it cheaper. One or two features have turned up in Final Cut Studio, but that's hardly what they bought it for.

Your argument seems to be that, because another company has a product that is very good, Apple will just not bother to compete. In which case, why would they with any of their other products?

[M Most]

I'd say that's bad logic.
Your argument seems to be that, because another company has a product that is very good, Apple will just not bother to compete. In which case, why would they with any of their other products?

History shows that in general, Apple will usually compete by buying the company with the very good product and dropping the price by about 50% on the first release and 75% thereafter, on the notion that this will sell more computers and corner the market. This strategy has proven to be somewhat successful for them, although many of us are not particularly sure that it has benfitted the industry in the long run (take away competition and you take away choice, innovation, and collaborative development). Out of all current Apple "pro" products, only a select few were developed at Apple. Final Cut, Color, Cinema Tools, DVD Studio, Logic, and Shake were all acquired by corporate acquisitions - as was Filemaker. And some others, like Motion, were basically outgrowths of some of those acquisitions and the programming teams they inherited.

[Mark L. Pederson]

Apple paid a lot of money for Shake and all they've really done with it is sell it cheaper.

Ahhhhhh .... totally disagree. I have used Shake for a LONG time.

But, one thing we can all agree on, it is OFFICIALLY "EOL". It's development days are GONE.

Still works GREAT - used on TONS of features EVERY DAY - a true workhorse.

But I try to always bet on the JOCKEY not the HORSE. I like companies and products with GREAT future roadmaps - RED, AJA, ASSIMILATE, NUKE, ADOBE, etc.

[Gavin Greenwalt]

But I try to always bet on the JOCKEY not the HORSE. I like companies and products with GREAT future roadmaps - RED, AJA, ASSIMILATE, NUKE, ADOBE, etc.

"One of these things is not like the other.... one of these things... doesn't belong....."

But I try to always bet on the JOCKEY not the HORSE. I like companies and products with GREAT future roadmaps - RED, AJA, ASSIMILATE, THE FOUNDRY, ADOBE, etc.

There fixed it for ya. :clown2:

[fightordie]

some Apple pro apps analysis that was linked from Studio daily:

http://www.roughlydrafted.com/2008/0...nab/#more-1554

[David Dennis]

At this point, I can present ironclad proof doubt that Apple is NOT going to sell its Pro Apps division.

They just introduced Aperture 2 with enormous improvements. A big highlight is integration with iPhoto, iWork and even iPod/iPhone.

You don't tie your products MORE into the Apple way of doing things if you're about to sell the division.

And the rumor doesn't make sense, anyway. Apple doesn't need the money and the Pro Apps sell millions of dollars of Macs every year.

And I think some of you are being less than fair to Apple. Final Cut Pro would not even exist if Apple hadn't taken over the flagging project from Macromedia.

I probably feel this way because I could not afford the higher professional prices you guys pay, being basically a hobbyist, but I love what Apple has done to make the pro apps more accessible to someone like me, who has $1,000 but who could not afford $10,000.

Shake seems to be following the same pattern as Logic. They buy the company, lower the price, make it Mac-only and start working very, very hard on reworking the user interface to make it "Apple". It takes a year or two of complete silence, where guys like you worry their hearts out, and then an almost totally reworked version comes out.

This has happened with the new Logic Pro, which was introduced only a few months ago, and will happen with Shake. You just need a bit more patience.

But I will admit that from the professional point of view, it would be nice to have a road map so you know they are doing this without having to rely on blind faith in Apple and Steve.

On the other hand, consider a company that does have a road map: Microsoft. How often have they managed to actually deliver on what they've promised?

D