Wish there was no need for transcoding. I get frustrated letters from the directors and producers i work for often saying that the transcoding step is time consuming, buggy and costly and is discouraging them from shooting RED.
RED would blow the competition away if the camera could generate a ready to edit 1080 file in Pro Res or similar. it's not more resolution or a sensor with a catchy name we need - it's a quick turn around solution for 1080 TV work. (high speed footage, too. digital recorder works fine for sync sound frame rates.)