So NAB 2007 Apple announces at their Sunday kick off how they are the go to option for a RED workflow. Throughout the show apple continues to push how on board and friendly they will be offering huge support for red projects. Lets now look a today almost a year later, I have seen nothing new out of apple since NAB 2007 in way of red support. Instead what I see is red owners begging red to help them with their 64hr render issues and running into post hours that are 5-10 times longer then any other film/HD option. A small outside company write a few command lines to allow PC use and render and work times with PC systems turn out to be 3 times or more faster then the apple option that has a huge staff and full cooperation with red. Then red squashes that option, why? It's not like apple is doing a whole lot to improve the red workflow so why not open the doors for PC options?
I have been an apple supporter for a long time now but all this is making start to question that decision. Apple should be way further along then they are right now as far as FCP/RED workflow goes. Maybe red made a mistake and should have teamed with AVID because apple really does not seem to care.
Jim has shown that he listens to our concerns when as a collective us redusers let him know we are dissatisfied with something. I believe if we all show red how concerned we are with this problem it may spur red on to look at getting apple to step it up or at least open up doors wider to avid or some other company that will start to address some of the red owners needs.
Speak loud and back this up guys. Even if you are a camera guy that just passes the footage on to the post house/clients they will need good post options or they will not choose you and your red camera.