I know I will get spanked for this, but perhaps you could mention that at $20K (Red, CF, Nikon lens) this camera is semi-disposable.

As commercials are getting more and more cutting edge with extreme stunts and crazy shots, $20,000 to get a killer angle in the same quality as the rest of the spot is actually pretty reasonable. With advertisers paying over $2 million to run a commercial in the Super Bowl, I could see shoots wrecking a few $20,000 cameras to create the most memorable spot.