101 pages of discussion about a drop in price as though the price reduction is about cameras. And I guess that's understandable since cameras are what RED is primarily known for. But I think the cameras are coming down in price to act almost like a loss leader even though their sales will still be profitable.
All I'm saying is try not to concentrate on one type of product. Think RED SYSTEM. RED Digital Cinema is becoming a company that paints with broad strokes.
RED needs to be direct as its always been. Lower the solution cost, and don't focus on the brain cost alone.
I like the EPIC :)
Elsie, that same logic really applies both ways. If someone is buying a Red Epic, it is almost 100% guaranteed they will be spending a significant amount of money on accessories REQUIRED to operate the camera.
I think the debate here is really about the fact that by decreasing prices across the board and not just the brain, it could be a positive impact on all owners of Epic cameras, not just the new would-be customers of Sony / etc.
But again, I really do think Jim, Jarred, and their team of business experts probably have a better understanding of what they are doing than any of us, and I think everyone will reap the benefits eventually, even if it hurts a little bit at first.
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