Everything changes... IMPORTANT post.

[Sebastian Wiegärtner]

perhaps I'm buying an Epic sooner as expected. bought the battle tested scarlet a few days ago. my first red camera. can't wait to see new price of the scarlet next week.

[Felix K.]

:) I hope their was a bonus for all you guys in there somewhere :) Jarred, how many hps has yours? :D

[peter roehsler]

We are ready to lower prices on EPIC.
Jim

That´s as close to socialism as it can get in a free world.
speechlessly impressed by your honest & straightforward attitude
peter

ps: besides that, it will give company C and company S some chewing material regarding their upcoming economy-sort-of-pro-lines.
I can almost hear the noise emanating from their boardrooms at this moment :)

[Andy Kolb]

Just in time. Awesome.

Will you have enough quantities after the announcement or do we have to wait a few months to receive our EPIC?

Thanks!

[Gary Jones]

As another person on the verge of taking the plunge into an Epic pool of goodliness, do I still need to set aside $50K to make the Dragon upgrade free or will this come down a little?

And you just made my birthday!

[Norbert Niederacher]

Jarred, maybe you look at a Red Rocket II...

But I have to tell you again. I am happy Red customer. I love my Epic and all my Red Stuff.

Heh heh heh.... Jim didn't mean across everything we make. Just Camera Brains. Mechanical items, and dare I say the ' simpler ' electronic products we manufacture do not have the cost swing potential that the camera brain does and everything else we make doesn't even come close in terms of initial NRE that designing custom ASICs and designing custom Sensors does.

Remember.. it used to take us many days to make a camera brain and when we started production it was in the middle of a world-wide component shortage after the Japan disaster. Now component prices have come down, our team has gotten so good it takes a fraction of time to assemble and test the camera brain, and NRE is ( for the most part ) recouped.

All that good news means.. well, good news.

I guess it also means that since we are seeing this turn.. that every other camera company that makes their own stuff should be seeing similar reductions.. and maybe they will all do the right thing as well.

[Jarred Land]

Just in time. Awesome.

Will you have enough quantities after the announcement or do we have to wait a few months to receive our EPIC?

Thanks!

Not months.. But won't be 2-5 days like normal since there likely will be an influx of orders. I would anticipate a couple weeks after you place your order until things calm down.

[Andy Kolb]

Not months.. But won't be 2-5 days like normal since there likely will be an influx of orders. I would anticipate a couple weeks after you place your order until things calm down.

Do you guys sleep at all?

So who orders first next week is on top of the list, right?

[AndreasOberg]

Thanks!
Me and my partner have lived on "beans" the last year to save up to a Red Epic. We refuse to accept nothing less than Red Epic. We love the attitude of the company, the boldness, the vision to not accept limitations like so many others comfortably do. Love the transparency with technology and now finance. Love the new generation thinking in using MezizlerModule with iPads, HDRx, Magic Motion, RAW etc.
This will give us a break and maybe we can afford to invest in equipment like pro tripods, 9" screen etc which will get us up and running faster. We will take our new baby to the deepest jungle of Costa Rica in the beginning of next year.

Once again, your team makes a difference on the creative world.
Best
/Andreas and Nati Key

[Zack CC]

I would expect across the lineup...

Jim

I'm guessing mfg/misc. price reduction still wont be quite as sweet as those BT Scarlets were though... ? I just hope it will still have been the best play to get BT and not new by the end of next week...