I am going to give a tip of the hat to Sony tonight. These two camera announcements are significant.
While I do not see them as a threat to EPIC or Scarlet... I do see them as a threat to the conventional and outdated thinking of the industry that tried so hard to cling to "1080P and 2K are good enough".
We began to champion 4K as the respectful replacement for film in the digital motion world back in 2006. We were embraced. We were ignored. We were revolutionary and we were a scam.
Others in the industry incredibly (and successfully in some circles) attempted to convince the industry that 1080P and 2K was good enough. On one page of Arri's website they extolled the virtues and increased detail of a 4K film scan and then on another sold the Alexa as a feature worthy camera that "had more resolution than other so called 4K cameras". (rolls eyes)
Every single camera manufacturer now has a 4K and/or 5K sensor program in the works. Why? Because 1080P and 2K acquisition was the biggest scam in the history of the film industry.
Sony has come to the party. God love them. The F65 is a true 4K camera (although not 8K as it is advertised). The F5 and F55 are 4K cameras soon to be released.
There are 4K display panels being released. 4K projectors. The world is finally coming to its senses. We predicted this 6 years ago. Now it is here.
What does this mean?
There is a new standard from Japan (not exactly sure why they get to call the shots) for consumer 4K . It dictates that you can't up-rez to 4K.
It means that features and TV shows shot on 1080P or 2K are destined to be left out of a second bite of the apple for a 4K delivery opportunity.
It means that we were right after all. Not that we want to gloat. We are just sad we didn't do a better job of clearly explaining our position to more people over the past 6 years.
In the end... Sony has validated what we have believed in all along. 1080P is not a respectful film replacement and 4K (or more) is. Actually we believe in 5K+ bayer to a 4K finish. But I don't want to nit-pick Sony's announcements.
The image needs to get better over time. There was a moment in history when it got worse. It was called 1080P and 2K acquisition. Mercifully that time has passed. Thanks to Sony for acknowledging this truth.
Did I mention that 4K is 5 times the resolution of 1080P?