It all starts with the sensor…
How is it that RED could enter the cinema camera market 7 years ago and now about 50% of the released features are "Shot on RED"?
How is it that Canon owned the professional stills market 3 years ago and now Nikon is handing them their @ss?
How did Arri convert all the old-school film guys to the Alexa?
Sensors, baby. Sensors.
Apparently Canon is married to old sensor fab technology. The Nikon D800 scores 95 on the DXO sensor scale. The brand new Canon 5D MKIII… 82. Really? That can't be good.
Arri has a great sensor program… although a bit down on resolution from our point of view. :-)
Enter the RED Dragon. This is sensor technology that makes all the big guys want to put on their helmets.
So how did Canon get so lost? Who are the camera companies that recognize that sensors are 90+% of a digital camera? Who is investing in sensor technology?
Of course there are other factors that matter in this highly competitive and fast changing market. Who will upgrade the sensor in your existing camera instead of making you buy a new camera?
No matter what your answers are to these questions… it is all coming down to who has the best sensor program. Sensors matter. Side note... film is officially dead.