Sensors...

[Jannard]

It all starts with the sensor…

How is it that RED could enter the cinema camera market 7 years ago and now about 50% of the released features are "Shot on RED"?

How is it that Canon owned the professional stills market 3 years ago and now Nikon is handing them their @ss?

How did Arri convert all the old-school film guys to the Alexa?

Sensors, baby. Sensors.

Apparently Canon is married to old sensor fab technology. The Nikon D800 scores 95 on the DXO sensor scale. The brand new Canon 5D MKIII… 82. Really? That can't be good.

Arri has a great sensor program… although a bit down on resolution from our point of view. :-)

Enter the RED Dragon. This is sensor technology that makes all the big guys want to put on their helmets.

So how did Canon get so lost? Who are the camera companies that recognize that sensors are 90+% of a digital camera? Who is investing in sensor technology?

In order...

RED
Arri
Sony
the rest…

Of course there are other factors that matter in this highly competitive and fast changing market. Who will upgrade the sensor in your existing camera instead of making you buy a new camera?

No matter what your answers are to these questions… it is all coming down to who has the best sensor program. Sensors matter. Side note... film is officially dead.

Jim

[Bob Gundu]

Cool cool cool. Looking forward to this!

[brett ogden]

RIP Film http://youtu.be/94-S_JK2g0o

[Wil Wong]

Looking forward to more exciting times!

[Kristin Stewart]

Side note... film is officially dead.

One of the biggest worries of digital cinematography is still preservation and archives. There is currently no reliable and safe support to backup our beloved masters and rushes. With LTO or others you are condamned to copy everything on the next support every 5 years.

Jim, you have found your next fight !

Kristin

[Uli Plank]

Well you can archive on film, why not? Fuji won a technical Oscar for it, didn't they?

[Filip Orlandic]

If RED Dragon delivers +7 stops above 18% grey and +8 stops below 18% grey card everybody will be blown away.

[Curt Pair]

It all starts with the sensor…

Side note... film is officially dead.

Jim

Jim, where ya been dude! It's been dead for a while! There's this company called Red Digital Cinema that started torturing film about 7 years ago... it's just curled up in a ball, laying there, struggling to survive, waiting for it's last breath to escape, my man!

[Kristin Stewart]

Well you can archive on film, why not? Fuji won a technical Oscar for it, didn't they?

Till the day you won't find any film manufacturer and lab, which won't be long... When you shoot digital, it's not to go back to film in the end ;-)

Kristin

[Jannard]

4TB hard drives are now $200. That means there will be 8TB hard drives for under $200 in a year or so. Compare making 3 hard drive backups and then doing it again in 5 years to a climate controlled environment for film.

These are the days when technology is your friend.

Jim