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  #1 Patent lawsuit... 
    Red Leader Jannard's Avatar
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    We have taken a bit of flak for filing a lawsuit against Sony Electronics.

    #1. Sony stepped up and finally supported 4K from cameras to displays. That is helping to cement 4K as the real cinema standard. Good. We actually have a Sony 4K 84" display and Sony 4K projector at RSH for reference.

    But...

    #2. We are heavily invested in concepts, inventions, designs, development and manufacturing of RED cameras, REDRAY and the RED Projector. Each is unique and has motivated the industry to get better, for the benefit of all. We don't mind others joining the 4K revolution... quite the contrary, we embrace it. What we don't accept is others just borrowing our technology, intentionally or unintentionally. We admire invention and happily pay for and license great technology from other companies when it is useful to our program.

    #3. We have created many jobs in the US leveraging our vision and technology and we will aggressively protect our employees. Every single job matters. It is a magic trick to build a camera in the US, especially at the highest level. This cannot be done if others are allowed to just take what we have done and use our work as their own.

    #4. Our customers have invested in our technology. They need to be protected and their investment needs to be protected. We have an obligation to our customers so they will not have their investment diluted by a proliferation of the proprietary technology they invested in.

    We don't mean to be heavy handed. We saw 4K as the future standard in 2005. We have endured comments that "RED was a scam". "1080P was good enough." "What does a sunglass guy know about cameras?"... as well as others I would never publish.

    Patents are here for a reason. They protect IP. Receiving a patent now means that you have an obligation to protect it... or they have absolutely no value whatsoever.

    We are anxious to resolve this and have everyone move along. But in the end... our ideas, employees and customers matter. We will tenaciously protect all of them.

    Jim
    Last edited by Jannard; 02-14-2013 at 09:46 PM.
    "The camera is arguably one of the most important of all inventions… it is the single tool that has the ability to stop time, record history, generate art, tell stories, and communicate messages that transcend language like nothing else ever conceived."

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  2. #2  
    Senior Member Kwan Khan's Avatar
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    Agreed
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  3. #3  
    Senior Member Jon Jones's Avatar
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    +1....

    Quote Originally Posted by Jannard View Post
    We have taken a bit of flak for filing a lawsuit against Sony Electronics.

    #1. Sony stepped up and finally supported 4K from cameras to displays. That is helping to cement 4K as the real cinema standard. Good. We actually have a Sony 4K 84" display at RSH for reference.

    But...

    #2. We are heavily invested in concepts, inventions, designs, development and manufacturing of RED cameras, REDRAY and the RED Projector. Each is unique and has motivated the industry to get better, for the benefit of all. We don't mind others joining the 4K revolution... quite the contrary, we embrace it. What we don't accept is others just borrowing our technology, intentionally or unintentionally. We admire invention and happily pay for and license great technology from other companies when it is useful to our program.

    #3. We have created many jobs in the US leveraging our vision and technology and we will aggressively protect our employees. Every single job matters. It is a magic trick to have a camera built in the US, especially at the highest level. This cannot be done if others are allowed to just take what we have done and use our work as their own.

    #4. Our customers have invested in our technology. They need to be protected and their investment needs to be protected. We have an obligation to our customers so they will not have their investment diluted by a proliferation of the proprietary technology they invested in.

    We don't mean to be heavy handed. We saw 4K as the future standard in 2005. We have endured comments that "RED was a scam". "1080P was good enough." "What does a sunglass guy know about cameras?"... as well as others I would never publish.

    Patents are here for a reason. They protect IP. Receiving a patent now means that you have an obligation to protect it... or they have absolutely no value whatsoever.

    We are anxious to resolve this and have everyone move along. But in the end... our ideas, employees and customers matter. We will tenaciously protect all of them.

    Jim
    RED camera owner.
     

  4. #4  
    Senior Member Terry VerHaar's Avatar
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    Thanks, Jim. For this explanation as well as all you have done for cinema and for us.
     

  5. #5  
    Senior Member Jim Hoffman's Avatar
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    Is it their attitude that it's cheaper to pay legal fees than finance R&D?
    Jim Hoffman
    Chicago, Illinois
     

  6. #6  
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    yes, +1
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  7. #7  
    A litigious society is not one I want to live in and you are making it one.
    You weren't the first company that manifested 4K digital cinema acquisition, Dalsa was.
    Just giving you feedback why there is "flak".
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  8. #8  
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    No flack from your customers

    Jim

    Good work

    Protect it or loose it is the law of the land

    Thank you for protecting your customers, staff, and yourself

    Craig
    One RED EPIC-M Package and 4 EPIC-Ms, One RED RED One MX #865X, REDLCD 5.6, RED, Red Pro Primes 25mm, 35mm, 50mm, 85mm, 100mm, Redrocket, Maxx Mobile Raid 8TB , Red matte box ,Red Rock Micro matt box, O'Conner 1030HDS, Nagra VI,
     

  9. #9  
    Senior Member Raphael Varandas's Avatar
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    Thanks for your time Sir. I am a happy User.
    Good to read your words.
    Cheers
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  10. #10  
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    Dear Jim,
    having the best camera in the world made in the US and having so many quality jobs created here is a daring and noble effort.
    Japan and China have been hijacking America's inovations and ideas for decades and by sucking the blood of their fellow country men and women through slave like factories were able to dominate the world market.
    its time some one stands up to them and we, not as your customer but as the members of the family you so painstakingly created will support you.
    please DO tell us what we can do to support your justice seeking endeavor.
    thank you
    Scarlet-X #1103 "O'Hara"
    Red One MX # 10086 "Retro"
    DecoupageFilm.com
     

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