Hint...

Jannard · 10-13-2009, 11:51 PM

With our big announcement coming up at the end of this month... I thought it would be nice to give our customers, who have been very patient BTW, a hint.

As with any big news in this industry, there is usually "the good news and the bad news". Most often, the bad news is not getting the features you hoped for... or the cameras aren't free.

Our only bad news is the schedule hit. This should not be a surprise to anyone who has been paying attention and it won't be terminal, but that is about the closest thing we have to bad news.

At RED, "everything changes". In that spirit... even our philosophy has changed.

In a "unique to the industry way" we released the RED ONE as a beta camera and fixed things, enabled features and generally relied on our transparency and the patience of our customers to carry us through. We needed to do that because 3 years ago... we had no idea what we were doing. We were learning how to build a camera right before your very eyes.

Since most of our customers live here, I have tried to communicate as directly as possible so RED ONE owners were not left in the dark. We delivered our promises and even added some major surprises for free along the way. For the most part... it all worked out pretty well.

What is changing is that we are about to sell new cameras to many more new customers (that's the plan anyway). We don't believe that most of them will fight through a beta program and update their firmware on a weekly basis... or stand for "trust us... we are almost there". We need to have a bulletproof program with a camera that works and features in place. When we initially announced our schedule, we did NOT have this philosophy in mind. It takes time to deliver a more robust and trouble-free system. That means a schedule hit. Pretty easy math.

We do have a plan for complete testing in this community, just different than the 1st time around. We will be transparent as always... that part of the philosophy has not changed.

Even though the schedule hit is not unexpected, we do expect to hear that some of you "just can't wait another day and need to buy something right now." We fully understand. But we can't do it both ways. We can either deliver "work in process" cameras or finished cameras when they are really done. We have chosen the latter.

For those of you worried about big price increases... relax.

For those of you that need to know this program is still worth it... relax even more. It is better than our wildest dreams... we suspect yours as well.

I will clarify most of this Oct. 30th.

We appreciate your support.

Jim

Carl Owens · 10-13-2009, 11:55 PM

awesome

Sanjin Jukic · 10-13-2009, 11:56 PM

Jim,

thanks for the hint...!

Jason Ramsey · 10-13-2009, 11:59 PM

Quote:

I will clarify most of this Oct. 30th.

My birthday :)

later,
Jason

Phil Jordan · 10-13-2009, 11:59 PM

All we want is a company that tells us the truth. Bravo.

Adam Beck · 10-14-2009, 12:03 AM

Honesty is always the best policy (most of the time-hehe). Thanks for the update, looking forward to the 30th.

Simon Dunne · 10-14-2009, 12:04 AM

I'd rather have a fully working, tested camera that does what it says on the tin from day one. If, later down the road, there is an unannounced firmware upgrade that releases features i didn't even know i could have, then even better!!!

Just as long as you don't do an Apple, i'll be happy ;)

http://news.bbc.co.uk/2/hi/technology/8304229.stm

Si

Jonathon Laing · 10-14-2009, 12:05 AM

Good things take time. Who couldn't agree more that the wait will be worth it. Boy I'm excited to see the specs and prices though, even if they have gone up, or down, I just love the supprize of it all.

Tim Whitcomb · 10-14-2009, 12:08 AM

Thanks Jim- If I could still find your February 2009 quote, I'd post it here.

to paraphrase, you wrote, "going to take years, not months for this economy to recover"

dollar is getting weaker and while we may be bottoming, things are still relatively tough out here.

All Delays are Divine... I'm looking forward both to as close to bullet proof camera as you can build... as much as the time to generate the capital to pay for it.

still all sounds exciting as hell in Red garage. rock on

Brad Webb · 10-14-2009, 12:10 AM

A delay in schedule just gives me more time to save up so I can buy more modules!

10-13-2009, 11:51 PM	#1
Jannard Red Leader Join Date: Dec 2006 Posts: 5,438	Hint... With our big announcement coming up at the end of this month... I thought it would be nice to give our customers, who have been very patient BTW, a hint. As with any big news in this industry, there is usually "the good news and the bad news". Most often, the bad news is not getting the features you hoped for... or the cameras aren't free. Our only bad news is the schedule hit. This should not be a surprise to anyone who has been paying attention and it won't be terminal, but that is about the closest thing we have to bad news. At RED, "everything changes". In that spirit... even our philosophy has changed. In a "unique to the industry way" we released the RED ONE as a beta camera and fixed things, enabled features and generally relied on our transparency and the patience of our customers to carry us through. We needed to do that because 3 years ago... we had no idea what we were doing. We were learning how to build a camera right before your very eyes. Since most of our customers live here, I have tried to communicate as directly as possible so RED ONE owners were not left in the dark. We delivered our promises and even added some major surprises for free along the way. For the most part... it all worked out pretty well. What is changing is that we are about to sell new cameras to many more new customers (that's the plan anyway). We don't believe that most of them will fight through a beta program and update their firmware on a weekly basis... or stand for "trust us... we are almost there". We need to have a bulletproof program with a camera that works and features in place. When we initially announced our schedule, we did NOT have this philosophy in mind. It takes time to deliver a more robust and trouble-free system. That means a schedule hit. Pretty easy math. We do have a plan for complete testing in this community, just different than the 1st time around. We will be transparent as always... that part of the philosophy has not changed. Even though the schedule hit is not unexpected, we do expect to hear that some of you "just can't wait another day and need to buy something right now." We fully understand. But we can't do it both ways. We can either deliver "work in process" cameras or finished cameras when they are really done. We have chosen the latter. For those of you worried about big price increases... relax. For those of you that need to know this program is still worth it... relax even more. It is better than our wildest dreams... we suspect yours as well. I will clarify most of this Oct. 30th. We appreciate your support. Jim __________________ "Everything in life changes... including our camera specs and delivery dates..." We reserve the right to refuse service to anyone with a bad attitude.

10-13-2009, 11:56 PM	#3
Sanjin Jukic Senior Member Join Date: Dec 2006 Posts: 6,854	Jim, thanks for the hint...! __________________ Sanjin Jukic - RED1 Camera Experimentalist "There is no point in having sharp images when you've fuzzy ideas." Jean-Luc Godard. Dynamic range is, after all, the measurement between well saturation (photosite blowout) and noise floor. Thom Hogan Digital Cinema Production Vienna-Austria

10-14-2009, 12:05 AM	#8
Jonathon Laing Badass Join Date: Jul 2008 Posts: 223	Good things take time. Who couldn't agree more that the wait will be worth it. Boy I'm excited to see the specs and prices though, even if they have gone up, or down, I just love the supprize of it all. __________________ The power and energy of big numbers is amazing.

10-14-2009, 12:08 AM	#9
Tim Whitcomb Senior Member Join Date: Jan 2009 Location: Portland, OR Posts: 1,518	Thanks Jim- If I could still find your February 2009 quote, I'd post it here. to paraphrase, you wrote, "going to take years, not months for this economy to recover" dollar is getting weaker and while we may be bottoming, things are still relatively tough out here. All Delays are Divine... I'm looking forward both to as close to bullet proof camera as you can build... as much as the time to generate the capital to pay for it. still all sounds exciting as hell in Red garage. rock on __________________ Kind regards, Tim Whitcomb/Founder INDENT STUDIOS (2) RED ONE "M-X" Packages RED Pro Primes, RED Rocket Quantel Pablo 4K w/NEO Last edited by Tim Whitcomb; 10-14-2009 at 12:09 AM. Reason: typos

10-14-2009, 12:10 AM	#10
Brad Webb Senior Member Join Date: Jan 2009 Location: Burbank, CA Posts: 437	A delay in schedule just gives me more time to save up so I can buy more modules! __________________ DP Reel

10-13-2009, 11:55 PM	#2
Carl Owens Junior Member Join Date: May 2009 Location: Marina Del Rey Posts: 6	awesome

10-13-2009, 11:59 PM	#5
Phil Jordan Senior Member Join Date: Sep 2007 Posts: 164	All we want is a company that tells us the truth. Bravo.

10-14-2009, 12:03 AM	#6
Adam Beck Member Join Date: Mar 2009 Posts: 51	Honesty is always the best policy (most of the time-hehe). Thanks for the update, looking forward to the 30th.

10-14-2009, 12:04 AM	#7
Simon Dunne Member Join Date: May 2007 Posts: 74	I'd rather have a fully working, tested camera that does what it says on the tin from day one. If, later down the road, there is an unannounced firmware upgrade that releases features i didn't even know i could have, then even better!!! Just as long as you don't do an Apple, i'll be happy ;) http://news.bbc.co.uk/2/hi/technology/8304229.stm Si

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