Thread: Rethinking Adobe Pricing Model

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  1. #1 Rethinking Adobe Pricing Model 
    Senior Member Steve Sherrick's Avatar
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    Dec 2006
    I know, this topic has been beaten to death. However, I've been doing a lot of thinking about what tools I own, what I want to use in the future, etc. And when re-examining the Adobe subscription plan, I think they can do better. In fact, I would say Avid has probably handled pricing options better. Not that Avid has always done a great job in rolling out their plans and policies, but at the end of the day I feel they give you the most options. I own the software and I pay a service contract yearly if I want to stay current with updates and support. It costs me $295 year, less than one billable edit session. If I decide to end support, I own the last version I was current with support on, in my case if I stopped paying yearly support I would end on V8 of Media Composer. I could also opt to do the subscription method, which I am currently taking advantage of with another editor I have working on a project. I will pay the subscription for the duration of the project and she can edit away on another Avid system.

    Of course, neither Avid or Adobe can compete on price with FCP X or Resolve 12 Lite. But I don't know they could survive at that pricing anyway since they don't sell the amount of hardware that Apple and Blackmagic do. So, I would like to see Adobe consider offering a similar option that Avid does. An option to buy it and then get future updates with a service contract. That way you can stop at a version you are comfortable with if need be. With Avid, there is a caveat which is if you let your support contract expire then you have to repurchase the program again at full retail price.

    Anyway, I think Adobe is fully committed to this pricing plan, so not sure much chance we'll see them change it unless they see their numbers drop below a comfortable level. But curious what others are thinking now that they have had CC for a while now. Are you okay with the pricing and the pay to play method or would you like an option to buy it outright? And if Adobe needs the continuous money stream they can charge a yearly service contract fee for updates.

    Sorry again for beating a dead horse. Just curious.
    Steve Sherrick
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  2. #2  
    Senior Member Bob Gundu's Avatar
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    Mar 2011
    Toronto, ON Canada
    I'm with you Steve. I shake my head every month. I don't use many of the Apps and I use FCPX now. I should just switch to the Photoshop plan.

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  3. #3  
    Senior Member Hugh Scully's Avatar
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    Apr 2008
    I agree. I much prefer Avid's pricing plan and I really don't like Adobe's. If I were editing full time, it'd be OK but I shoot and edit and sometimes I'm not editing for weeks. I'm editing a client project right now on Premiere CC but I'm looking to another solution before my first year discount runs out, or as soon as I can. I have CS6 I could use for photoshop but that's it as it does not support Dragon. The only problem I see is missing After Effects. I don't use anything besides PP, Ps and Ae. I use ProTools for audio and am learning DaVinci Resolve for grading mostly because I don't want to invest any more time in learning Adobe's tools even though SpeedGrade is supposed to be good.
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  4. #4  
    Senior Member Samir Patel's Avatar
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    Jul 2012
    Miami, Florida
    Well I don't edit enough to upgrade to CC. I'm still on CS6. I grew up using Adobe since high school so I can figure out work-arounds and don't need the latest and greatest. I had a freakout last week when I upgraded to Windows 10 and for some reason it deleted Premiere and After Effects. (I thought for a moment that they weren't compatible). I felt I would have been forced to finally subscribe to CC. Well luckily all I had to do was reinstall CS6 and they came back. At the moment I am still working on MX footage so I don't need CC. Sure it's better as everyone says so but no thanks Adobe... I will hold out until I actually have a dragon sensor and need to in order to edit natively.
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  5. #5  
    Senior Member AndreasOberg's Avatar
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    Oct 2011
    Leicestershire, United Kingdom
    Personally I think its a pretty good deal. Well of course Final Cut Pro X is a steal.
    For me I think a bigger problem is that I just do not like Premiere for editing. I find it very frustrating. Many thinings that I'm so used to be able to do in FCPX does not seem to be possible. Some example (maybe some can be done):
    - Edit the font for all your text in the video. So far I have to click every one and change.
    - I have 2 clips next to each other with a transition. I want to reduce the lengths of clip 1 and then everything slides and the transition is still there. Can you do this? Super easy in FPCX.

    Also I just find previewing clips is very poor compared to FCPX.

    I think After Effects is great though. Very good and useful program.
    I do not understand those running on CS6, there are so many improvements to all these programs, its been about 5 generations of these programs?

    Myself I do most of my editing in Davinci which is really nice and they improve it quickly as well. And I love its color grading. My plan is to switch over to Avid for editing.
    /Andreas Natural History Filmmaking Saving the animals of the Rainforest!
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  6. #6  
    Senior Member MichaelP's Avatar
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    Aug 2007
    The only real difference is having a version you are left with should you decide to buy a perpetual license. Subscription only is the same for Avid and Adobe. Price wise, Avid perpetual + 1 year (2 years total) is the same as 6.6 years of Premiere Pro (just the NLE) price wise before any specials or offers from either company. Arguably you can run two versions of Premiere Pro depending on how you define a work system or home system and doesn't seem to be something Adobe really cracks down on.

    It's a whole new way of looking at things and is the way the industry is moving in general.

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  7. #7  
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    I don't think they will change their pricing model anytime soon.
    This is quite interesting in that regard:

    I like premiere, but the new versions becoming very buggy with RED files. So I am considering switching to DaVinci. But I don't want to come out with $1000 every year a new version is released.
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  8. #8  
    Senior Member Akin A's Avatar
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    May 2014
    I used to have the full Adobe CC, but I switched to the $10/month Photography plan. Resolve's editing and (highly underrated) chroma keying ability is enough for me.

    Quote Originally Posted by Alberto Guglielmi View Post
    I like premiere, but the new versions becoming very buggy with RED files. So I am considering switching to DaVinci. But I don't want to come out with $1000 every year a new version is released.

    I've had the same Resolve USB dongle since version 9 that came with my BMCC. Blackmagic hasn't charged fees for upgrades since then and we're at version 12 now.
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  9. #9  
    Senior Member Chris McKechnie's Avatar
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    Mar 2011
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    I also downgraded today to the photographer's package...PS and LR since I'm editing in FCPX. Just don't really use AE or Premier anymore
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  10. #10  
    I'm wandering what people think to expect to get if they pay a monthly subscription of 60 EUR. One cannot expect more than a mainstream product that fits the average needs of everybody. But I must say I'm pretty impressed how well Adobe delivers. Specialized software packages, however, with an extended feature set, perhaps innovative and market leading cannot be priced in this league. You won't get an Alexa or Dragon for the costs of a 5d.

    This said I'm more than happy that Adobe took the lead and made software subscription a successful business model that others now copy. I used to own a Smoke but now run a Flame on Linux on the best available hardware. Without the new subscription model Autodesk Flame would be still out of reach, at least if I wear my economical money man hat.

    IMHO, the subscription model is the best plan for the industry ever. For the individual the over-all costs are less, if staying current is of any interest. For most professional users this is the case. For the developing companies the subscription model makes a constant cash-flow happen that allows to budget R&D, sales etc... much better.

    How BM is able to take care of Resolve's future with their current business model is beyond my understanding. But somehow the hardware revenues seem to be sufficient. Same seems to be the case for Apple's FCP-X.

    I'm sure that there will be refinements we don't know yet that will make subscription even more flexible and less error prone. Ownership of software will be soon buried in oblivion and we all won't miss it.

    But I must admit, when I cancelled Adobe's CS subscription and bought Affinity to substitute Photoshop in my Autodesk-only ecosystem I had a warm vintage feeling of a secure ownership experience. IMHO, this safeness psychology has no meaningful economical basis in the postproduction industry of today.

    Hans von Sonntag
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