The RED team has been working overtime (the ultimate understatement) to make sure we don't disappoint at NAB 2013.
What we are doing on so many fronts is not easy. Just the opposite. It is all nearly impossible when you consider where the other companies are today... and they have had decades of practice.
It wasn't too long ago that we bravely entered this market with a "4K for everyone" camera. Then we invented upgrades. Admittedly, we knew less of what we were doing than more. But we continued to push ahead with the same "we don't know what not to do" attitude.
For all of our faults (many)... caring about our customers and pushing the envelope are not two of them. This always seems to have us riding the ragged edge. This NAB presentation is no exception. We are trying to do things never done before and the clock is ticking for us to get ready.
We have been particularly quiet before this one for good reason... we aimed incredibly high and it will be a close call. I can, however, now say that stopping by the RED booth this year will be a good idea... thanks to the effort of our entire team.
I'm getting old and this stuff is getting pretty nerve-racking. But we will make it. So should you.
Jim
